National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.

Access

Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates

Influence

Shape the future of industry self-regulation through program committees, working groups, and more

Community

Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior

A few of our National Partners

Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Become a Partner

 

 

 

 

Committees & Working Groups


National Partners make an impact by serving on program committees and in working groups. These issue-specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you.

 

 

50 Years of Advancing Responsible Child-Directed Marketing & Privacy

 

For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.  

 

Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.

 

CARU50th.org

 

 

News & Blog

Press Release

Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program

McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...

Read the Press Release
Press Release

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation. 

Read the Press Release
Blog

Industry Self-Regulation: A Path Forward for Governing Artificial Intelligence?

Industry self-regulation can be a key differentiator for businesses and nonprofits to perform at their most effective level, especially when it comes to engaging with emerging technologies such as AI. But the question is, as a private sector leader, what does the road map look like?
Read more
Blog

Fifty Shades of Consumer Health Data: How a Risk-Based Approach Provides More Clarity

This piece includes a list of routine examples of consumer health information, that, at face value may have one level of risk. But, depending on the context and the risk associated with the use of that data, and whether it is combined with other data sources and data elements or made available in the public domain, it could lend itself to differing levels of regulation and enforcement activity.
Read more

 

 

 

Upcoming Events

Advanced Summit on Food Law Regulation, Compliance and Litigation

Laura Brett, Vice President, National Advertising Division, BBB National Programs will join a panel on Food Under the Influence: Adhering to the Latest FTC Guidance on Endorsements, Influencers and Co ...
Learn more
May 01, 2024 Chicago, IL

Privacy Enhancing Technology Summit North America

Miles Light, Counsel, Privacy Technology, BBB National Programs, ‘How Data Governance And Accountability Within The PETs Industry Can Help Advance And Achieve Business Success’
Learn more
May 07, 2024 New York, NY

Hot Topics: Advertising Today for What You Do Tomorrow

During this invite-only event with Haynes Boone, panel members will address aspirational claims, environmental and green promises, claims based on emerging tech, and more in the context of advertising ...
Learn more
May 07, 2024 Denver, Colorado

FDLI's Annual Conference

Katherine Armstrong, Deputy Director, National Advertising Division, BBB National Programs discusses Food and Dietary Supplement Online Marketing: New Rules of the Road?
Learn more
May 15, 2024 Washington, DC

 

 

 

Contact Us